Wheaton Self Storage:
The summer season is about to hit full stride. With the improved weather comes the chance to attract locals to a garage sale. It is important to shed a few possessions every once and a while, and the extra cash is always a benefit as well. Here are tips from our Carol Stream and Wheaton U-Stor-It storage team.
Marketing is key—don’t underestimate your natural advertising abilities! What is the purpose of a garage sale if you can’t get customers to the property to buy your stuff? There are many steps that should be taken leading up to the sale.
Craigslist is your first step. Post an ad early to get those planning on looking around onboard fast. This is your initial customer base, so it is crucial to make sure they hear about and can plan on attending the event. Craigslist posts your ad to the garage sale treasure map of the day which is another awesome feature.
Signs are your best chance at spreading the word and attracting those drive-by/impulse customers on a broad scale. Don’t underdo your signs. Make them unique and eye catching with an extremely legible font and size. Post your signs the night before your sale. This guarantees you’ll be visible for even the earliest early-birds, and it decreases the stress of getting all the signs up the day of the busy event.
Consider a sign spinner. This is not a joke. Sign Spinning is a proven guerrilla marketing technique, there is a reason so many companies invest in it. It is comical, eye catching, original, and if you have a kid you can pay them a relatively small percent of earnings.
The Sale Itself
You just hyped up your garage sale, now you can’t allow the showing to be a letdown! You need to be prepared with a nice setup and offering to convert your incredible attendance into sales.
Group and display items nicely. There is no set way of going about this, but just try to make the offering look as much like a retail experience as you possibly can. Items that are hung, folded, or stacked are much more likely to sell than items thrown in a pile or sitting in a box.
Keep the business mindset throughout the process and your next garage sale will undoubtedly be a success. Good Luck!